Portfolio overview

Demo

Your whole book of business at a glance. Pick a work area in the sidebar to go deep.

Client revenue (closed)

€3,900

Closed deals + retainers / mo

Your pipeline

€14,200

4 open deals

Strategies active

4/8

Sites with a defined objective

Strategy alerts

4

Critical or attention sites with strategy

Today's focus

Here's where your attention goes today.

Send now

studiopixel.io

Report ready · −€650/mo

Follow up

legacy.net

No reply · 5+ days

Follow up
Follow up

cloudmetrics.io

No reply · 5+ days

Follow up
Strategy priority

studiopixel.io

🎯 Conversion rate (CRO) · +€280/mo

Fix LCP 4.2s on hero

Client launches Meta Ads Aug 1. Checkout must be fixed before traffic hits.

View strategy
Strategy priority

legacy.net

📈 Organic traffic (SEO) · +€420/mo

Recover Core Web Vitals on key landers

Outbound prospect — lead with organic traffic recovery scope.

View strategy
Review

freshstart.co

Score improved +7 pts, good time for a progress report

Send progress report

Work by area

One topic at a time. Each area opens the tools you need for that job.

Client strategies

Each site tied to a growth objective, revenue target, and weekly priorities.

Studio Pixel

studiopixel.io

🎯 Conversion rate (CRO)↓ critical

Target: +€500/mo · Q3 2026

Baseline: €10,000/mo

This week's priority

Fix LCP 4.2s on hero

+€280/mo for client

Repair broken checkout link

+€220/mo for client

Client launches Meta Ads Aug 1. Checkout must be fixed before traffic hits.

Health: 67/100Strategic fit: 65/100−€500/mo1h ago
Send report

Legacy Systems

legacy.net

📈 Organic traffic (SEO)↓ critical

Target: +€1,200/mo · Q3 2026

Baseline: €45,000/mo

This week's priority

Recover Core Web Vitals on key landers

+€420/mo for client

Fix broken internal links (SEO)

+€310/mo for client

Outbound prospect — lead with organic traffic recovery scope.

Health: 58/100Strategic fit: 59/100−€730/mo1h ago
Send report

Cloud Metrics

cloudmetrics.io

💸 Paid acquisitionattention

Target: +€600/mo · Q3 2026

Baseline: €18,000/mo

This week's priority

Fix 4 broken internal links

+€175/mo for client

Pitched last week. Broken links hurting landing page QS.

Health: 71/100Strategic fit: 70/100−€175/mo2h ago
Send report

Shop Direct

shopdirect.app

🔄 Retention & LTVattention

Target: +€800/mo · Q3 2026

Baseline: €22,000/mo

This week's priority

Stabilize CLS on product pages

+€190/mo for client

Retainer client — proactive CLS fix before QBR.

Health: 79/100Strategic fit: 78/100−€190/mo45m ago
Send report

Brand Agency

brandagency.dev

No strategy

Define what this client is trying to grow so audits and reports stay aligned with their goals.

Nova Digital

novadigital.com

No strategy

Define what this client is trying to grow so audits and reports stay aligned with their goals.

Illustrative data for Client Shop (client-shop.io). Figures are invented so you can click through the full dashboard without a live client.

One baseline

Set client's monthly revenue

Enter last month’s revenue. Leak € is that figure times the projected impact. GA4 is optional on Pro for the analytics tab, not a revenue pull.

Client monthly revenue €10,000/mo × projected 9.2% impact.

Leak: −€920/mo

Three close options

Sprint, 90-day retainer, and watch. Starter quotes sprint only; this Pro example shows all three.

Selected: Sprint

Live report (CEO / CFO / Growth)

Same shareable report your client opens. Switch views. Print stays on the live link, not here.

Northline Digital

Client Shop: Web Health Report

Prepared by Northline Digital

Updated 11 Sep 2026

Work contract

Action items, offer, and the 30-day follow-up date

This is the retainer ritual on day 1. AuditFlow specifies. The consultant ships.

€ model · Client monthly revenue €10,000/mo × projected 9.2% impact. How estimates work

  1. 01Checkout · 4-step checkout. CTA sits under the fold.
  2. 02Event plan · Pixel fires PageView only. AddToCart is silent.
  3. 03Campaign structure · Remarketing stack is incomplete.
  4. 04Checkout · Reviews absent next to the CTA.

Re-audit · Last compared 12 Aug 2026

What’s at stake

54/ 100▼ −14 vs last month

−€920/mo leak

€7,176/yr recovered (65% recovery assumption)i

Score 54 vs a sector mid-70s. Checkout and tracking drive most of the €920/mo leak.

Issue checklist

Before

€1,840

After

€920

Closed

€920

Score trend (last 8 audits)

Current issues

  1. Meta Pixel not firing on Add to Cart , est. −€300/mo
  2. 4-step checkout vs 2-step model target , est. −€220/mo
  3. No email capture on 3 blog pages , est. −€400/mo

How € estimates work

Monthly impact ranges use conservative conversion and traffic heuristics tied to the issues detected on this site. Hypotheses and sector benchmarks are visible to your consultant; adjust the revenue baseline before quoting.

Action item per dimension

Not CRO 6/10. One surface, one change, one metric. Email opens as a brief in ImpactFlow. Day 30: fixed or still broken.

Work contract

Action items, offer, and the 30-day follow-up date

This is the retainer ritual on day 1. AuditFlow specifies. The consultant ships.

€ model · Client monthly revenue €10,000/mo × projected 9.2% impact. How estimates work

  1. 01Checkout · 4-step checkout. CTA sits under the fold.
  2. 02Event plan · Pixel fires PageView only. AddToCart is silent.
  3. 03Campaign structure · Remarketing stack is incomplete.
  4. 04Checkout · Reviews absent next to the CTA.

Offer · Sprint · €2,200 one-time

Re-audit · Last compared 12 Aug 2026

Action items

One surface, one change, one metric. AuditFlow specifies. It does not ship the site or buy the media.

Funnel · Checkout

−€220/mo

4-step checkout. CTA sits under the fold.

Change · One checkout CTA in the hero. Same label mid-page.

Metric · Checkout start / session.

Page not captured

Scanned /checkout. H1: Your cart · CTA under the fold.

Tracking · Event plan

−€300/mo

Pixel fires PageView only. AddToCart is silent.

Change · GTM: AddToCart + Purchase. Do not add more events this week.

Metric · AddToCart vs cart opens (7 days).

Page not captured

Scanned /checkout. Pixel PageView only.

Paid · Campaign structure

−€80/mo

Remarketing stack is incomplete.

Change · Brand / prospect / retarget. Audiences only. No new spend.

Metric · Meta 7-day audience size.

Page not captured

Scanned home. No Pixel + GA4 pair for retarget.

CRO · Checkout

−€220/mo

Reviews absent next to the CTA.

Change · Three named reviews beside Add to cart. One block.

Metric · Add-to-cart on this URL.

Page not captured

Scanned /checkout. No review block next to pay.

Email execution

Sequences run in ImpactFlow

The email spec above is the AuditFlow deliverable. ImpactFlow is where you build and send the sequences — not a second diagnostic.

No email capture on 3 blog pages. Specify one field. Sequences open in ImpactFlow.

  1. 01Welcome

    First flow once capture exists. Built in ImpactFlow.

  2. 02Browse / lead abandon

    Recover the visitor who left the blog without an email.

Open sequences in ImpactFlow

30-day follow-up

vs 12 Aug 2026 (30 days)

1

Still there

1

Gone

1

New

Still there · Meta Pixel not firing on Add to Cart (−€300/mo)

Gone · No guarantee near the CTA

Issue checklist / QBR

Before → after €, not a timesheet. Print this view for the quarterly review.

14 Aug 2026 → 11 Sep 2026 · 4 audits

Leak before

€1,840

Leak after

€920

€ closed

€920

  • Funnel€520 → €220−€300
  • Tracking€480 → €300−€180
  • Paid€210 → €80−€130
  • CRO€390 → €220−€170
  • Email€240 → €100−€140

Competitor leak delta

Pro: 1–3 competitor URLs vs your growth €. Lower leak on them is the sales contrast.

  • rival-shop.comthem €410 / you €920

    funnel: them €90 / you €220 · tracking: them €80 / you €300 · cro: them €110 / you €220

  • market-peer.iothem €560 / you €920

    paid: them €140 / you €80 · email: them €200 / you €100

Updated scope if scores drop

CRO dropped while the site stayed live. Extra scope is priced without rewriting the original sprint.

Amendment: close the CRO regression

Add a focused CRO workstream to the current engagement for Client Shop. Recover the 11-point growth drop (72 → 61) without changing the original sprint goal.

One-time add: €490Monthly add: €190/mo

Growth CRO declined while the site stayed live. The leak is still open; this amendment prices the extra scope to close it.

Committee + confirm the plan

CEO, CFO, and Growth comment on the live report. Confirm the plan by email, no e-sign.

  • cfo · 10 Sep 2026

    Baseline monthly revenue €10,000/mo is the figure we entered. Sprint at the quoted one-time is within the Q3 ops budget if we close the tracking leak first.

  • growth · 11 Sep 2026

    Pixel gap on Add to Cart is the blocker. Happy to confirm the plan once checkout is scoped to 2 steps.

Outreach draft

Client Shop: €640–€1200/mo at risk

Hi,

Score 54 is below the sector mid-70s, and the leak is still open.

Client Shop (client-shop.io) dropped from 68 to 54 on tracking. Estimated leak: €640–€1200/mo.

Three close options are on the live report: sprint, 90-day retainer, or watch. Reply with the one you want, or confirm the plan from the report.

Best,
Claire Moreau
Northline Digital

FixFlow and ImpactFlow

Email is a brief plus sequences to open in ImpactFlow, not a link to three sites. FixFlow only when the site is not found.